Independence and passion: Norqain stands with soccer
NORQAIN is an innovative and independent Swiss watchmaker that has now opened a new chapter in its history by becoming the official sponsor of the Swiss Football Association and the Swiss women's and men's national teams. This collaboration is not only a milestone for the brand but also a tribute to Switzerland's national sport. NORQAIN's philosophy, based on independence, precision, performance, and community building, perfectly aligns with the values of Swiss football.
As part of the partnership, NORQAIN will be actively present on match days: The logo will be displayed on stadium projectors and substitution boards, as well as in fan zones and, of course, the VIP area. The collaboration is intended to bring the watchmaker closer to football fans while emphasizing the shared values of sport and watchmaking. It is also of great importance to Ben Küffer, founder and CEO of NORQAIN, who himself played passionately as a center forward for over thirty years.
The President of the Swiss Football Association, Dominique Blanc, said: "For us, time stands still. That's why we are delighted to have a partner like NORQAIN at our side, one that represents Swiss values: precision, reliability, and innovation."
This collaboration comes at a historic moment for Switzerland. In July 2025, the country will host its first women's football tournament, bringing together Europe's best teams in eight Swiss cities. For this special occasion, NORQAIN presents the exclusive NORQAIN x SFV/SFA Limited Edition model, reminiscent of Switzerland's iconic red and white colors. The limited edition of just 100 pieces pays homage to the women's national team, who will be the first to wear these watches during the summer tournament.
The partnership doesn't end in 2025, however. In 2026, a limited-edition watch will be produced for the men's national team, showcasing the team's passion and performance to the world. It is expected to be worn during the 2026 FIFA World Cup in Canada, the USA, and Mexico. Both models will be made available to the general public at a later date so fans can experience the fruits of this unique partnership.
NORQAIN's commitment goes beyond watchmaking: The goal is to inspire new generations to experience the excitement and community-building power of football. This partnership is an important step in the development of the NORQAIN brand, which, as an independent manufacturer, will compete with the centuries-old Swiss watchmaking brands and offer watch enthusiasts an alternative.
