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A new generation of luxury Connected watches

Swiss luxury watchmaker combines elegance and expertise with new high-tech elements to deliver a personalized tangible and digital experience with performance in mind

Budapest, March 12, 2020 - In 2015, TAG Heuer was a pioneer in the world of luxury connected watches. Since then, it has unveiled several models, including the Connected Modular Golf Edition watch in 2019. For the third-generation Connected watch, TAG Heuer has introduced stylistic and technological innovations that further strengthen the brand’s leadership in the luxury connected watch market.


The TAG Heuer Connected watch uniquely combines the sophistication and elegance inspired by chronographs rooted in traditional watchmaking with a state-of-the-art digital experience. The versatile watch highlights customers ’unique lifestyles thanks to the Google Wear operating system and the TAG Heuer Sports app. These allow the watch to analyze in detail and at the same time support various leisure activities such as golfing, running, cycling and fitness, thanks to the watch’s built-in GPS, heart rate monitor, and other sensors. The experience provided by the watch is even more intense with the newly developed mobile application of TAG Heuer, which allows a high degree of personal

Frédéric Arnault, TAG Heuer’s Chief Strategy and Digital Director, has been leading this emerging project for a year and a half. He recently said: “We have been guided in designing and creating the TAG Heuer Connected watch with the same passion and pursuit of detailed workmanship as we have for mechanical watches. The quality of the workmanship is outstanding in all our work, we never compromise on aesthetics. The Connected watch is not only beautiful but also an extremely intense experience as it incorporates TAG Heuer’s complete digital ecosystem for performance and sports. The navigation system is extremely sophisticated, making the watch as easy to use as possible in everyday life and in various sports activities. It presents a completely new image of the brand and hides an unlimited opportunity for future developments. Thanks to the talent of our teams, the new Connected is a true brand-name product that opens up new avenues for TAG Heuer. ”

The new TAG Heuer Connected watch. It can be purchased from Friday, March 13, 2020 in the Tag Heuer boutique (1061 Budapest, Andrássy út. 2.).

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